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How to format your article content to maximise reader engagement

Great content attracts readers.  But when a new visitor lands on your article page, you only have around ?? Seconds to convince them to stay.  How can you format your blog post/feature article to make sure the user reads (and acts)?

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Blog post headline with 65 characters to show the optimal length

This is also some lead in. Intro text etc. whaca whaca whaca 

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